The “Inherited from Mom” digital campaign for Mother’s Day sought to increase Ménage à Trois’s brand awareness and generate an emotional connection with the audience. The strategy centered on a participation contest (giveaway) that honored the qualities inherited from mothers, asking users to upload a photo of their mom and describe her with three qualities via a landing page. This emotional approach generated significant growth on social platforms and strong digital engagement. Influencer Sophie Suro’s content reached 24,997 Story Views and led to 188 direct link clicks, demonstrating that the emotive narrative translates into powerful digital growth. 

Wingstop PR wanted their 10th store opening to be more than just an event, elevating it into a total immersion experience designed to generate massive social buzz. To achieve this, we transformed the event into a cultural celebration that included a vibrant live rap battle, interactive flavor dynamics, and the main highlight: an exclusive cocktail bar with drinks inspired by Wingstop’s sauces. This memorable strategy turned attendees into brand ambassadors, resulting in accelerated digital growth. The organic and viral takeoff generated by the fusion of flavor, music, and experience reinforced Wingstop’s presence in Puerto Rico. 

Tequila 1800’s objective was to transcend simple tasting and elevate the brand into a sophisticated and exclusive tequila category, forging a deep and memorable sensory connection with the consumer. Our strategy centered on the “1800 Sense” digital campaign, inviting the audience to discover their “tequila personality” through an interactive quiz on a landing page. This dynamic served as the gateway to an exclusive, sensory event, where guests participated in a special tequila-tasting ritual (Sense of Taste) and then created their own personalized perfume (Sense of Smell). On a digital level, email marketing demonstrated the narrative’s resonance with a solid 44% Open Rate, confirming that the “exceptional experience” narrative succeeded in awakening our audience’s senses.